NEW YORK, NY (Aug. 29, 2018) – Clear Eyes®, the #1 selling brand of eye drops, proudly announced today a partnership with The Nolcha Shows, the award-winning fashion event held during New York Fashion Week for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.

As part of the partnership, Clear Eyes® will host a series of interactive brand experiences and installations during The Nolcha Shows and New York Fashion Week -- on September 6^th at the Nolcha Shows and September 7^th at a public pop-up gallery. Highlights include special guest appearances from actress, singer, and Clear Eyes® spokesperson, Vanessa Williams, radio personality and co-host of the "Elvis Duran and the Morning Show," Danielle Monaro, and Sam Coppolino, producer of the “Elvis Duran and the Morning Show.” Clear Eyes® will also be engaging other inspirational influencers who will be attending The Nolcha Shows and sharing their “My Shining Moment” with their thousands of followers.

Extending “My Shining Moment”

The partnership will serve as an extension of Clear Eyes®’ “My Shining Moment” initiative launched last year, which sat down with people from diverse backgrounds and asked them to share their shining moment and captured their stories as told through their eyes. Last month, Clear Eyes® announced its partnership with Dress for Success® Worldwide to support its mission to empower women to achieve economic independence and realize their own shining moments.

As part of this special partnership, Clear Eyes® will be providing select Dress for Success® clients with an all-expense paid trip to New York City to get the full New York Fashion Week experience. The Dress for Success® women will attend The Nolcha Shows and receive a backstage VIP experience with complete hair, makeup, and accessory styling, curated by The Nolcha Shows designers. Clear Eyes® proudly recognizes these deserving women, who have overcome life obstacles to achieve success and were hand-selected to come to The Nolcha Shows in celebration of their achievements.

“I am looking forward to attending The Nolcha Shows and seeing the collections of this talented group of international designers,” said Vanessa Williams. “This partnership will introduce a new element to the ‘My Shining Moment’ initiative, on the heels of the successful relationship Clear Eyes® formed with Dress for Success® last month. Both provide opportunities and confidence to individuals seeking to become their best selves, and it is so rewarding to see a brand celebrate and support the individuals moving through both organizations, so their stories and talents can be heard and be an inspiration to all.”

Event Details

Clear Eyes® will host a pop-up My Shining Moments Gallery on Friday, September 7th from 11am to 7pm. Open to the public, the pop-up will be located at 23 West 24^th Street, New York, NY and feature work by renowned eye photographer Bridges Aderhold, who has photographed more than 14,000 people’s eyes around the world. Fans of Aderhold will have the unique opportunity to get their eyes portrait taken during the pop-up as well as enjoy interactive experiences and displays. An artistic display of hundreds of eye portraits will also be showcased at the My Shining Moments Eye Gallery. Each of the portraits were taken from various “My Shining Moment” events from around the country, such as Art Basel Miami, the Annual Dress for Success® Women’s Leadership Conference Success Summit, and the first pop-up “Eye Gallery” held in New York City last year. Adam Wilber, famed illusionist, who was profiled in the early phases of the campaign, will also be there to entertain and amaze the crowd.

“As part of Clear Eyes®’ commitment to supporting and celebrating individuals who seek to become the best version of themselves, we are thrilled to partner with The Nolcha Shows, which provide one of the leading platforms of discovery for up-and-coming independent fashion designers during fashion week,” said Craig Rudner, Brand Director of Eye Care & Oral Care at Prestige Consumer Healthcare. “The partnership reflects our organizations’ shared goal of promoting people’s aspirations and dreams and is a natural fit for our “My Shining Moment” initiative, which celebrates the shining moments in everyone’s lives.” 

“We are so appreciative of Clear Eyes®’ support for The Nolcha Shows,” said Arthur Mandel, co-founder of The Nolcha Shows. “Through their generosity, we can continue to support independent designers from around the world and provide them with the exclusive opportunity to present their collections at New York Fashion Week for a chance to realize their dreams in the fashion world.”